Insurance Companies, spending your premium on advertising.
Okay, damnit, I'm sick and tired of hearing how Geico is the 3rd largest insurance company in the nation. Personally I don't give a damn. Geico had up to 5 different insurance campaigns running at once. The money with the googly eyes, the caveman, the gecko, the power sports, just to name four.
While considering this, I was reminded of the cost of running an advertisement on the local cable company. For a month, on three channels, one 30 second commercial randomly through out the day, with up to 5 runs per day was well over $800.
So how much is Geico paying for these multiple national campaigns that seem to run 24 hours per day 7 days per week? Some where, it seems, on one of the 500 channels, there is a Geico commercial running.
Personally I feel Geico should cut it out, and give their customers a break on premiums...
So what about it Geico? How about no longer pissing away millions on advertising, and passing that saving along to your customers.
Nationwide? I'm getting sick of seeing advertisements for them as well, and Safe Auto, and hell, any of them for that matter. I feel if you provide a good service at a reasonable rate, customers will find you.
Now it all seems to be who has the cutest mascot, or the most clever commercial. Go ahead, dazzle me with out clever marketing scheme, while providing me with the worst service in the nation.
Personally my feelings on this matter could easily be applied to AT&T, Verizon, Sprint. Who are effectively spending a combined trillion dollars per year in advertising. Claiming, the fastest this, the best that, and the lowest price, while at the same time pissing this kind of money away on advertising.
Personally the company with the best service, and the cheapest rates will win this idiotic battle that makes no one but network and cable owners wealthy.
I am in favor of Europes anti-comparison, truth in advertising laws. I think those need to be brought to the united states. But, that would hurt the network and cable owners who spend billions per year lobbying and bribing FCC in order to keep their monopolies in place.
In the end, if you consider the amount of money Geico spends on advertising and divide that money up among it's customers, it could really reduce their insurance premium.
Last Updated (Wednesday, 19 January 2011 12:28)
















